As you know, we define ourselves as wave managers. In Yield Management, some people adapt themselves and their strategies and tactics to a generic Booking Pace.
Touristologists know how to create NEW waves in order to compensate the generic one.
This weekend, I really enjoyed reading these articles of The Economist about one of my favorite topics... AI!
Artificial Intelligence is far away of getting common sense, but it is able to performance specific tasks better and faster than human beings and in a tireless way!
As we always said... It is not to choose between AI and Human Beings is all about how to combine them, in order to improve operations and processes of Tourism Destinations and Enterprises!
Let’s put an example using Artificial Intelligence mixed with Humans Beings!
First and more important, so far, AI is unable to explore the unknown… make sure you put one Touristologists in charge of this task. They are explorers, seekers of new scenarios, new business models! For instance, the application of Butterfly Strategy that we summarized in this post with this graphical representation.
Where we have OUR specialized community loving to create groups, loving the way YOU customized the Servuction process. Believe me, the creation and seduction of this specialized community is a powerful profit generator!
This weekend, I really enjoyed reading these articles of The Economist about one of my favorite topics... AI!
Artificial Intelligence is far away of getting common sense, but it is able to performance specific tasks better and faster than human beings and in a tireless way!
As we always said... It is not to choose between AI and Human Beings is all about how to combine them, in order to improve operations and processes of Tourism Destinations and Enterprises!
Let’s put an example using Artificial Intelligence mixed with Humans Beings!
First and more important, so far, AI is unable to explore the unknown… make sure you put one Touristologists in charge of this task. They are explorers, seekers of new scenarios, new business models! For instance, the application of Butterfly Strategy that we summarized in this post with this graphical representation.
Second, let your Touristologists define the operations and processes to implement the Business Model.
We have a restaurant, a theater, a congress, an event, a flight, a hotel.... anything with low occupancy. You see something to sell, Touristologists see a community to seduce!
We are able to detect members of our community that live near to this place OR that they are NOW walking near to this place.
We are able to detect that “this” activity in my place, or near to my place, that already exist or that we can create in a customized way, could be interesting to them... Tourists and Locals can create a Group... the services providers can customize the activity... we get happy customers and a profit... a win2win2win situation!!!
We have a restaurant, a theater, a congress, an event, a flight, a hotel.... anything with low occupancy. You see something to sell, Touristologists see a community to seduce!
We are able to detect members of our community that live near to this place OR that they are NOW walking near to this place.
We are able to detect that “this” activity in my place, or near to my place, that already exist or that we can create in a customized way, could be interesting to them... Tourists and Locals can create a Group... the services providers can customize the activity... we get happy customers and a profit... a win2win2win situation!!!
Third, use a mix of Human Beings and Artificial Intelligence to improve performance and scalability to your processes. AI is a perfect tool that will empower your team to standardize innovation!
How to create groups? Allow your Tourists to create their own Groups in order to achieve whatever is important to them (a new service, a customized one...). Help them to help YOU!
In which way can you customize the service in Real-Time? An interesting possibility it is based on the Tourists’s mood. Another one, it is based on with whom the Tourists is travelling, walking, sitting... NOW!
How can you detect their mood? How can you detect with whom they are travelling with at this moment? You can use the power of Deep Learning to do a little bit of Sentiment Analysis based on the sentences/emoticons they use in the chatbot of your community. Or a facial recognition (always with privacy guaranteed!!!)
You can also use the power of Augmented and Virtual Reality to share this customized service with friends, relatives, colleagues willing to share the experience at home!
You can also use the power of Blockchain to add TRUST to all the operations and processes, to guaranty privacy, digital identity, secure payments...
Shhh! don't tell anyone but I love Neural Networks, I love Python, I love PyTorch and TensorFlow and I believe that Fuzzy logic can improve Deep Learning performance delaying the time to take down the entropy... BUT, above all else.. I love Touristologists able to visualize new business models, implement them in operations and processes using the best of Human Beings and AI and getting, as a consequence, more profitable and sustainable Tourism Destination and Enterprises!!!
How to create groups? Allow your Tourists to create their own Groups in order to achieve whatever is important to them (a new service, a customized one...). Help them to help YOU!
How can you detect their mood? How can you detect with whom they are travelling with at this moment? You can use the power of Deep Learning to do a little bit of Sentiment Analysis based on the sentences/emoticons they use in the chatbot of your community. Or a facial recognition (always with privacy guaranteed!!!)
You can also use the power of Augmented and Virtual Reality to share this customized service with friends, relatives, colleagues willing to share the experience at home!
You can also use the power of Blockchain to add TRUST to all the operations and processes, to guaranty privacy, digital identity, secure payments...
Shhh! don't tell anyone but I love Neural Networks, I love Python, I love PyTorch and TensorFlow and I believe that Fuzzy logic can improve Deep Learning performance delaying the time to take down the entropy... BUT, above all else.. I love Touristologists able to visualize new business models, implement them in operations and processes using the best of Human Beings and AI and getting, as a consequence, more profitable and sustainable Tourism Destination and Enterprises!!!
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