Next Monday I will begin a new course in Touristology! You know how much I love first day!!! Everything is possible in first days!
I always begin with this image by Escher (I love Escher, but you already know that!)
I always begin with this image by Escher (I love Escher, but you already know that!)
If you want to talk about new technologies (at least if you want to talk about them in Tourism) you have to provide a business model, a way to monetize this technology, a way to organize the new, new enterprise!
We talked about Blockchain and its wonderful features: Trusted and shared identity, adaptive and smart contracts and secure payments, here.
In this post, We were talking about sharing economy and the Touristology’s principles that I am sharing around the world since 1992.
To sum up:
If you want Tourism to be a profit-engine and avoid all-Tourists-in-the-same-place-at-the-same-time …. Start playing Touristology’s principles!
1) Seduce your OWN Tourists!
2) Be able to send them around the world! Create International routes!
3) Get higher profits/salaries and taxes!
Enjoy Touristology!!!
When we talk about sharing economy we can add some interesting ideas…
1) If YOU are the owner of the home/car/whatever-you-want-to-share…Doesn’t it make more sense to create a cooperative? We are talking about sharing economy, right? Let’s use the right sort of enterprise! I love capitalism! If you own the capital, you MUST own the company and profits!
2) Paraphrasing Alan Key… if you are really serious about sharing economy, you have to build your own platforms. If you use THEIR platform you are dealing with THEIR customers
3) From the point of view of the tourist destination. Begin to use the most important and efficient Tourism resource ever… YOUR PEOPLE! Help this cooperative to create communicate and commercialize their products. Help them to make partnerships with your tourism enterprises (hotels, incoming travel agencies…) begin to think about how YOU can bring tourists here!
The other day, I read an interesting article talking about Blockchain and Cooperativism. I, strongly, recommend that you read it! They highlight interesting examples…
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BUT Jordi! This is not the usual things! This is not possible… How it is possible to compete with the big gorilla?
First, look for solutions NOT for excuses! Second follow the specialization path!!! If you are successful, the generic one will follow!
In the last interview, Steve Jobs talked about that sometimes in business, people do things in a way because “That’s just the way it’s done”…
He was 21 when he changes a whole sector forever!
Maybe it’s time to change some operations and processes in the Tourism sector!
Who can do that? YOU! The future of Touristology! Now it’s your time, don’t look for excuses work hard and prove that you are the best mind working in the best sector ever!!!
A great piece that sheds much needed light on some of the great theoretical/ideological debates in the contemporary crypto space. At CleanApp Foundation, we appreciate the emphasis on pragmatism, and emphasis on Blockchain/DTL/Crypto projects that offer real social utility. Looking forward to engaging more with your crew!
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