Once upon a time, it was a small country aiming to become a leader in the Tourism field…- We will do things differently around here. We have the opportunity to bring prosperity and wealth creation thanks to the tourism sector - was saying with conviction the man who seemed to be the leader of an impassioned debate.
A Touristologist happens to pass by and hearing the words Tourism and seeing excitement on the faces… He/She can help and asks to join the conversation.
We want to create a successful resort. The main attraction will be casinos BUT we will offer more than that… shopping experiences, family attractions, big music concerts, congresses.. you name it! At the end of the day, this is working in Macao. So, it is a tested business model. We can’t fail!
Just to put an example, Touristologist - Said one of the most famous Copyologist around the world -Hard Rock Cafe offered a concert performed by Bruce Springsteen… they get more than 80,000 tourists.
I thought that the days of assessing the success of a Tourism activity based on the number of tourists was dismissed long time ago - say the Touristologist…
Don’t worry, everything will be fine! We get investors, we get companies that bring us the tourists… we will become leaders in Tourism!
What? Others will bring you the tourists? Well, enough is enough -Said the Touristologist…
I don’t doubt that this is a good business model, BUT the problem is that it is THEIR business model. So, as the creators are intelligent and profit orientated people… It doesn’t matter that you get a lot of tourists, neither that you get a lot of revenues… At the end of the day, the creators of the business model will…
1) keep most of the profit
2) keep the trust of the tourist and the power to decide if they send the tourists here or there
3) have bargaining power to ask for less taxes, special laws, etc
4) and last but, definitely, not least… As you duplicate an existing business model you are buying numbers to become a commodity!
Maybe one day, a first class tourism destination with plenty of people studying Touristology will come up with a better idea!
Better? I mean… original!!! Not just copying business model, but OUR business model, the one which promotes our culture, the one which will create wealth for our small and medium size enterprises (SME), the one which will create quality jobs (not temporary, with real possibilities of promotion, with good salaries…)
The other day, while I was jogging, I was listening to my favorite podcast news related to technology, Tourism, Science… They talked about how nowadays scientists are doing experiments with mice. They apply laser in order to activate stem cells and to grow teeth. They said that it’s a faraway better methodology than just cover the cavity.
Is it related to Touristology, Jordi! Of course it is. As a matter of fact it’s an excellent metaphor (I’m the king of metaphors, remember?) Do you want to be leader in Tourism? Activate your people, your SME, look yourself for the tourist, bring them to here… In other words, activate stem tourism cells!!!
Do you want to become the Copyologists of the year? Copy other people business model, use their tourists, let them bring their tourists here. In other words, just cover the cavity. Not find a real solution BUT a pretend one!
Are we Touristologists or just simple Copyologists?
Are we willing to bring OUR tourists and NOT just waiting for others to bring THEIRS?
Are we the best minds working in the best sector ever? Time to prove it!
A Touristologist happens to pass by and hearing the words Tourism and seeing excitement on the faces… He/She can help and asks to join the conversation.
We want to create a successful resort. The main attraction will be casinos BUT we will offer more than that… shopping experiences, family attractions, big music concerts, congresses.. you name it! At the end of the day, this is working in Macao. So, it is a tested business model. We can’t fail!
I thought that the days of assessing the success of a Tourism activity based on the number of tourists was dismissed long time ago - say the Touristologist…
Don’t worry, everything will be fine! We get investors, we get companies that bring us the tourists… we will become leaders in Tourism!
What? Others will bring you the tourists? Well, enough is enough -Said the Touristologist…
I don’t doubt that this is a good business model, BUT the problem is that it is THEIR business model. So, as the creators are intelligent and profit orientated people… It doesn’t matter that you get a lot of tourists, neither that you get a lot of revenues… At the end of the day, the creators of the business model will…
1) keep most of the profit
2) keep the trust of the tourist and the power to decide if they send the tourists here or there
3) have bargaining power to ask for less taxes, special laws, etc
4) and last but, definitely, not least… As you duplicate an existing business model you are buying numbers to become a commodity!
Maybe one day, a first class tourism destination with plenty of people studying Touristology will come up with a better idea!
Better? I mean… original!!! Not just copying business model, but OUR business model, the one which promotes our culture, the one which will create wealth for our small and medium size enterprises (SME), the one which will create quality jobs (not temporary, with real possibilities of promotion, with good salaries…)
The other day, while I was jogging, I was listening to my favorite podcast news related to technology, Tourism, Science… They talked about how nowadays scientists are doing experiments with mice. They apply laser in order to activate stem cells and to grow teeth. They said that it’s a faraway better methodology than just cover the cavity.
Is it related to Touristology, Jordi! Of course it is. As a matter of fact it’s an excellent metaphor (I’m the king of metaphors, remember?) Do you want to be leader in Tourism? Activate your people, your SME, look yourself for the tourist, bring them to here… In other words, activate stem tourism cells!!!
Do you want to become the Copyologists of the year? Copy other people business model, use their tourists, let them bring their tourists here. In other words, just cover the cavity. Not find a real solution BUT a pretend one!
Are we Touristologists or just simple Copyologists?
Are we willing to bring OUR tourists and NOT just waiting for others to bring THEIRS?
Are we the best minds working in the best sector ever? Time to prove it!
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