Mar 7, 2013

OK, Ok Pinterest is useful/interesting for Touristologists!



A long time ago I explained here the Touristologist’s way to analyze any social networking site.
(By the way, you can see there a video of mine talking about 1,2,3 theory for starters!)
I stated something similar to:
…BUT the real thing, the Touristology one, when Pinterest becomes really interesting is when you integrate it into a chain of value!!! 

Let’s consider that you want to attract a segment of affluent families, this will be number one, (even though I strongly recommend to use a higher level of segmentation . See the picture) then you customize your offer, this will be number two, and finally you use or set up a chain of value, number three…


As I stated in this post, pinterest could be a member of this chain of value (as a meeting place) basically because affluent women like to use it and they are the ones who usually plan the getaways for the entire family and also because in the tourism sector  we are selling/sharing experiences. One perfect way to do that is through visual support (Pictures, videos…) which is the stuff Pinterest is made of!! Travel channel also can help us to get visual engagement and thanks to its agreement with tripology we get a chain of value ready to connect to different tourism destinations.
Who is able to make the necessary commercial and technological agreements? My Touristologists can do that! As I proudly declare in this conference.
Maybe you are new to Pinterest. Don’t worry, let’s see some basic things and then some advanced advice related to Touristology. Shall we?
1) Let’s create our own space in Pinterest. Easy peasy just go to sign up page in pinterest and follow its clear instructions… The final result can be something similar to this board dedicated to Touristology (What else?) 
2) Let’s learn how to pin any picture or video.
As usual a picture is worth a thousand words. I use a picture to explain how to pin pictures… I love loops

3) Maybe you like to give the option to the visitors of your website to share your pictures/videos in a more attention-grabbing way. As I did in this prototype website (where you can see the “Pin it” logo enclosed in red) that I used to teach future Touristologists how to make animated gifs with GIMP, how to deal with Jquery, how to do a little bit of webscraping (they have to create a piece of code and get the price that appears there enclosed in green) and, finally, how to create a form, capture the data and save it inside a NoSql data base which GAE (GoogleApplication Engine) offers!

How do you put the “Pin it” logo next to your picture/video?

In order to do that, you have to go here:

And write down the URL of your website and the URL of the
specific video or picture. Remember to use your keywords for this segment! Your SEO will be grateful to you!



Can pinterest be useful for Revenue Managers? Well, it’s clearly a Where in the usual graphical representation of a short vision of a Revenue Manager! What about When?


Can you think of the best moments during the day, the best days of the week to pin an offer in video/picture format? Remember our target segment! Do you think it can be different for other countries and cultures? At the end of the day, we are Touristologists and multiculturality is one of our specialties 
Do you think that this is a good example of web 2.0 business model? Are you offering the 3C’s in a customized way, using syndication and pro-am?

Do you think that you get a good example of contextualization? Remember content is the king BUT context is the queen!!!
Jordi! Is contextualization so important? Don’t ask me, Touristologists… you can ask Google!
For any other question related to Touristology you can ask any of my Touristologists. They are the best professionals in town!

 





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