Revenue Management. 1st Study Case

A few days ago, I was giving the introductory class in a Revenue Management course. I like introductory classes!!! At the end of the day, I’m a Consilient thinker who likes to nimbly pass from one topic to another and make a final conclusion.

I recommend to the students to read my posts about Revenue Management in this blog (easy peasy, just click the Revenue Management label!) Here they can learn about the main framework about Revenue Management or Yield Management (an older name that I believe is more adequate!), the kind of knowledge, abilities and attitudes, that from my point of view, Revenue Manager’s  task  require, the importance to make all the departments work together AND chains of value work as a single organization…

I promise them to enrich all these posts about Revenue Management with a couple of study cases. A Touristologist always keeps his/her word. So, here you have the first study case. Feel free to reply to the following questions as a comment to this post or send me an e-mail (you can use the one that appears in “About Me” ( skynetengineering@yahoo.com) I will love to reply to your proposals!

A chain of hotels which is a good idea to benchmark is motel6. If you remember I talked about them here where I highlighted the way they apply marketing research, segmentation process and promotion in a very effective way.

One of the segments which Motel 6 pays special attention to is pet owners. As you can see here, they describe themselves as a pet friendly chain of Hotels.

We also know that pet shows are growing, both to trade complements and basic things and also for exhibitions.

We also know that pet owners like to share their feelings and learn new ways to enjoy the time they spend with his/her pet. For instance, we can mention petbrags.

Jordi! Is this a post about pets or about Revenue Management? It depends, Touristologist! If you have your Touristology’s framework on you will be able to connect the dots.  Automatically the 1,2,3 theory will appear in your mind, ideas about how to use web-engineering, how to make the chain of value work as a single organization, a clear design of the servuction…

Then you can reply as a Consilient thinker passing back and forth from Touristology to web-engineering the basic questions that all revenue managers have to face day by day!

To Whom? With What? When? Where?

Are you or not one of the brightest minds working for the best sector ever? Time to prove it!