I love to
reunite with former students, currently, brother in arms in Touristology’s
battles. I was a mentor to them, nowadays... well they mentor me back! They’re
my eyes and ears in the vast possibilities to develop a career in the tourism
sector. Of course, I try to keep up to date with books, article, blogs, doing
consultancy, or setting up a new start-up BUT nothing can beat the customized
information that my Touristologists desire to share with me.
I cannot be
everywhere at the same time... Unless, I’m not alone! My Touristologists and I
make a successful team!
A case in
point, a few days ago after finishing my class I met with a professional in the
tough life of urban hotel management. We talked about the role of a Yield /Reveneu Management in hotels. I was telling him/her that Revenue Managers
have to be at the top of the hierarchy. At least, this is my experience working
with big international chains and small and medium size hotels where the
manager has studies related to Tourism. This is also the idea that I get
reading articles
that I shared in Twitter
To me
Revenue Manager has to think about new segments, customize the service
(servuction remember) build chains of value (1,2,3 theory rings a bell?).
They must excel in analysis tools related to big data and financial issues.
They have to know about web-engineering in order to now when it is better to
buy a solution or make a new one from scratch. They have to know how to integrate
these solutions making departments working together and chains of value acting
as a unique entity!
All this is
only possible if you have access to all the information. Only, if you can see
and improve the inter-departmental connections. Only if you can build
relationships with all the members of the chain of value!
Yes Jordi,
I agree, BUT this is not the case in my chain of hotels. Where I work -
patiently explained to me the Touristologist- Reveneu managers study historical data,
predict occupancy, fix prices and then put these prices in different channels
of distribution. Segmentation, servuction process and channels of distribution (usually the most important OTA and CRS) are previously defined.
Touristologists,
remember this! I know that you are eager to begin working. You also want to
earn money, but in order to become a Master in your profession you have to
first pass the apprentice phase (this Christmas I really enjoyed reading “Mastery”by Robert Greene...).
In the apprentice phase you have to focus on
finding the right mentor and enterprise, where you can learn the basics to
become a master.
Don’t focus
on salary now (if you can!) focus on creating powerful roots, the reward will come
later with prosperous career and respect from your colleagues. Then you could
become a mentor yourself and let Touristology run its eternal cycle!!
The same
day when I got home I talked through the internet with some of my
Touristologists. They are international warriors working in a flat world.
Portuguese
in Dominican Republic...
Catalans in
Swansea
Italians is
USA...
We have different backgrounds and culture, but one thing in common... The world
is our Office and we love Tourism sector!
They help
me to advise future Touristologists how to become international warriors! Of
course, all universities have an internship department and they are good at
their task BUT nothing can beat My Touristologists desiring to share their
experience to the next batch/crop of Touristologists!
I mentor
them... then they mentor me back! I love Touristology!
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