Are you special or an average Touristologist?

As you know, human begins are logical, emotional and gregarious. Some of my Touristologist liked to be average at the beginning of their studies. At the end almost all want to be special!

There are many things in life where the normal attitude is to get along, just wait until things fix themselves. I would like to give three examples.

1)To me the best economists ever is Schumpeter. Their theories about creative destruction and the idea that economical cycles are a fundamental part of capitalism system are the brainchild of a genius.

Economy in capitalism means ups and downs. So, up now? Sooner or later it will be down. Now it is down? Sooner or later it will be up. At the end of the housing bubble in 2007 people said the prices would be up for ever. If you paid attention you could hear Schumpeter laughing! Nowadays when everybody says that this crisis is forever… pay attention and you will hear Schumpeter laughing again!

So, you have economical cycles ups and down, downs and ups. Will you wait for the change of course OR you will provoke this change. Are you average or special as economists, as a politician, as a leader in your country?

2) Relationships ending in divorce.

You fell in love. You think “That’s it! This is forever” It could be… BUT only if you are special. Love is like a drug, when its effects disappear the relationship goes down. Unless you stop it, unless you find strategies and tactics to reinvigorate it. I don’t want to go into details here. I’m just a Touristologist not Dr. Love! I only want to say that it is possible… for instance using Touristology!!! Have you ever heard about Divorce Tourism? Maybe you don’t want to travel? BUT through travelling you can get what is important to you! I Love when Touristology helps Love!

I’m not talking about settling down. I am talking about how to give a boost to any relationships (with your couple, your children, your friends…)

3) Hotel’s prices up and down

We can get a similar figure for REVPAR (revenue per available room) for hotels. A well known indicator of hotels’ performance. My question to you is the same as before. When prices are down what will your reaction be? Will you mark down the prices as well? OR maybe you will decide to thing as a Touristologist does? Looking for new segments, new opportunities, new chains of value, new ancillary products, new ways to add value…

Are you able to stop the downs? Are you able to provoke the UPS?

Are you able to say “To hell with circumstances; I create opportunities.” like Bruce Lee did?

Are you able to think “Circumstances - what are circumstances? I make circumstances.” like Napoleon Bonaparte?

Again are you special or an average Touristologist?

Average people are always good at making excuses..

1“It is not possible to bring international tourists here, we don’t have hotels”

2 “We don’t have airlines companies bringing tourists here”

3 “We have a strong competitor nearby”

Touristologists are good at finding solutions..

1 Maybe they can stay in a near village, maybe you can find apartments…

2 Create something so unique that tourists will come anyway!

3 Nobody can be the best for everybody, find your segment, find your own niche and create your own space in the market!

We can see an example in this article: I summarized it with a couple of graphics:

Are you only good at making excuses? Sorry, but you will have a great deal of competitors!

Become a Touristologist and be good as a solutions provider!