The other day we talked about the future of mobile.
I recommended you a good presentation about it
and I claimed that something was missing… The future of mobile passes through providing
good Servuction! In this presentation, the authors highlight the increase on
the users of smartphones and tablets and the fact that users do on mobile
things that they usually don’t do on-line, specifically play games! Ummm rings
the bell of Gamification to me! Gamification?
Jordi, are you creating new words again? This time… I’m not the one who creates
new words, Touristologists! You can check this video out to learn more about
it!
If you get
interested and want to see some applications of Gamification in tourism you can
explore the ideas proposed for...
To me,there is plenty of room in Touristology for mixing Gamification and Servuction
At the end
of the day, tourists participate in the Servuction process and if we want to be
successful in the pro-am era, we have to promote this participation in all the
processes of our enterprise, or even better in all the processes of our chain
of value! Processes related to the
creation of dynamic packaging, in its communication, in its commercialization,
in service recovery, in marketing research…
What better
way to involve a tourist than using a game? What better way to show a tourist
the way Servuction works in our organization? As Benjamin Franklin said, “Tell
me and I forget. Teach me and I remember. Involve me and I learn.” Mr. Franklin, you really know about Education
methodology. I’m sure that you were very good at creating frameworks… like this
one where I try to explain the evolution of Internet from looking for
information to becoming social and finally to doing things (implementing
processes!!!)
Do you see,
Touristologists? The secret of a successful professional career is to never work!
When you are doing what you like it’s just a game… Like building a science, TOURISTOLOGY,
with my fellow Touristologists!!!
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