I still strongly believe!

Groucho Marx was one of the greatest comedians on earth. You can enjoy his sense of humor together with a little bit of Touristology  here or here BUT on this occasion I can’t agree with you Mr. Marx when you said “Those are my principles, and if you don't like them... well, I have others.”  When I am talking about Touristology I still strongly believe…

1) It’s not worth/possible to create, communicate and commercialize Specialized tourism through chains of value of mass tourism and the other way around. Who will try to sell a 20 year old whisky through a fast food company? OR a basic wine through a high “cuisine” restaurant?

2) Tourist destinations and companies must begin their strategic orientation with first specialized then generic tourism. Once specialized Tourism is working you have an organization, a team of people experts in identification of tourist’s needs and motivations, in customization of the supply, in everything necessary to bring tourist from there to here. In a nutshell, they are experts in 1,2,3, theory.

3) Tourism destination and enterprises focus on International markets (Are you still only playing with local markets? Hello! Wake up, the world is flat, remember?) have to set up their own chain of value both for specialized and mass tourism. They also must try to get as much control of this chain of value as possible.

4) If you want to be serious about SnS (Social Networking Sites) for specialized tourism you have to develop your own one.

 

5) If you want to be serious about mobile apps you have to offer services which include the 3 C’s (content, commerce and community) related to all chain of value in order to provide support for the customer from the beginning to the end of the trip (I’m working in a case on point about this topic!)

But overall, I still strongly believe that Touristology will be a science in XXI century AND Touristologists will be first class professionals with great opportunities, salaries/profits and respect!