Lately, appear some people talking about the necessity to diversify from our beloved sector. To avoid be trapped in the monoculture of Tourism.
I shared my opinion in Twitter (Sorry, Elon!)
Synergies with other sectors of the economy? This is a competence that any Touristologists has carved into his/her mind!!!
Can you imagine a writer…saying that we have to diversify from reading??? …saying that ALL literature is the same????Monoculture of Tourism??? If you look to the dictionary, Monoculture “the cultivation of a single crop in a given area” a question appears…Is it farming a monoculture??? Of course NOT!
The same with Tourism! YOUR problem is because you think that all the Tourists are the same!
As in farming, you have to select the best crop (Segment of Tourists) for your environment, resources and market conditions.
Tourism is NOT a monoculture. To only “cultivate” mass Tourism which foreign enterprises managing all the trip and for that reason keeping most of the profit and none of the bad consequences (all Tourists at the same place/time, unhappy inhabitants)…IT IS a monoculture!
Diversify from Tourism? NO!
Diversify from THIS kind of Tourism. Focus on specialized segments, inside of which you (or help them to help you, PRO-AM, remember?) can create GROUPS that will appear in local enterprises when is more convenient to them and to you (Yield Management, remember?).
Groups that love to be together even if some of the members are in your Tourism Destination and the others are around the world (Hybrid Experiences, remember?)
AND…
Who is able to detect, seduce, manage all the trip (providing opportunities to the Tourists, members of their international community around the world, local enterprises, inhabitants…) increasing the profitability and sustainability of Tourism?
Finally, a question that I LOVE to answer!!!
Touristologists! The best minds in the best sector ever!!!
Tourism is NOT a low add value sector!
Your vision of Tourism add low value!
Instead of saying that with the knowledge we got managing Tourism (#Servuction, #YieldManagement, #NewTechnologies…)
1) We can improve other sectors of the economy (Health, Education, Video Games…)
2) We can provide synergies with other sectors of the economy related to the motivation of #Travel of #Tourists which we define, seduce and manage ALL the trip. #TravelManagement

