How to make miracles really happening in any Tourism Destination!

This summer I have been enjoying this podcast that awaken my intellectual curiosity! I love the music, the anchor (Enric Calpena), the guests… 

After listening THIS podcast, I wrote in Twitter (Sorry, Elon). The tweet is in Catalan, my beautiful mother tonge! It is a summarize of what I want to share with you in this post!

 They were talking about how was possible that Catalonia were one of the first to, successfully, adapt the industrialization of Europe in 1750-1850. Was it a miracle?
It seems that the key was the existence of small and medium size enterprises (SME) with knowledge of exportation and with presence and authority in local government
Can we apply, the same ideas TODAY in any Tourism Destination?
Touristologists of the world! Listen to your inner Touristology's voice!!!
The time has come to change the way you create, communicate and commercialize your tourism products or, at least, to reorganize the way you spend your budget…
Spend less on mass-media ads, saying that you are the best, less on tradeshows, less on … and more on Touristology! More on your people, the most important tourism resource in any destination!!!
We have to help to build an ecosystem of SME focused on International Specialized Segments which motivation to travel have to strongly related to the local enterprises and/or culture that we want to improve and preserve!
We have to be sure that these SME provide support and opportunities from the beginning to the end of the trip! This will be the source of new revenue streams like International Routes AND  Hybrid Experiences. 

We have to be sure, that these SME will be members and will have authority inside the government, instead of waiting that somebody, without real experience in Travel Management provide a new rule, a new tourism tax, a new red tape, a new “paper” about if a foreign infomediary is good for the local economy…
If you believe that local enterprises focused on Generic Tourism providing services to Tourists already here can build a sustainable and profitable #TourismDestination…well you can keep dreaming copyologists!
Meanwhile, consider that you are done a great job and...

Leaves your place to the future of Touristology!

Today 15 years ago…

Today 15 years ago... I began this OUR blog!

I said then and, Touristologistly, I repeat, today!

This is NOT my blog. It is the blog of the ones who fell in love with Touristology!!!

The ones that, strongly, believe that to travel can improve Tourists’ life (personal and professional) meanwhile improving the richness of Tourism destinations and take care of their culture and identity!

The ones able to visualize and implement how new technologies can improve the Operations and Processes of Tourism Enterprises!

The ones knowing how to make Tourism provide synergies with other sectors of the economy!

The ones that, proudly, claim that they are the best minds in the best sector ever!

Enjoy your Science!

Enjoy YOUR blog!!!