Is it bad to be a copyologist? No, it is just easier. I love to do easy /simple things when it is enough and the results are positive BUT what happens when the easy path increases the DARK SIDE of Tourism (OverTourism) and reduce the beautiful one (More profit for local enterprises, Higher salaries for Local Touristologists, Higher taxes’ revenues for Local Public services)...
- But Jordi...I just do what other people do!
That’s right! That is my point! You are a copyologist NOT a Touristologist.
As you don’t have a deep knowledge of OUR Science you do what everybody do!
Maslow, our favorite Psychologist, love to explain this with this sentence
“If the only tool you have is a hammer every problem looks like a nail!”
You need a Touristologists to manage Tourism Destinations/Enterprises! Otherwise, copyologists will use their hammer…
- But Jordi...I just do what other people do!
That’s right! That is my point! You are a copyologist NOT a Touristologist.
As you don’t have a deep knowledge of OUR Science you do what everybody do!
Maslow, our favorite Psychologist, love to explain this with this sentence
“If the only tool you have is a hammer every problem looks like a nail!”
You need a Touristologists to manage Tourism Destinations/Enterprises! Otherwise, copyologists will use their hammer…
The Tourists can seduce members of their international community to appear (Physically or Virtually, #Metaverse, Remember? ) in a local company with a low occupancy NOW (#YieldManagement, Remember?). Specially, if He/She is a member of a #SpecializedSegment!!!
The Tourists can provide Marketing Research about how to communicate and commercialize product/services from other sectors of the economy (Tourism providing synergies, remember?)
Even further, The Tourists can help us to communicate and commercialize becoming a product manager of them!
The Tourists can be part of our enterprise in order to provide a better Servuction (#Travel2Earn, Remember?)
Somebody, has to define these Specialized Segments of Tourists
Somebody, has to create, communicate and commercialize our services to them!
Somebody has to proof to them that travelling, they can improve their personal/professional life!
Somebody has to build a chain of value able to provide solutions to potential problems and opportunities FROM the beginning to the END of the trip!!!
Somebody has to proof that Tourism is NOT something that just happens!
Somebody has to create International Routes able to improve the management of Tourists’ flow in the most convenient way to THEM and to US!!!
Somebody? #Touristologists!!!
Somebody, has to define these Specialized Segments of Tourists
Somebody, has to create, communicate and commercialize our services to them!
Somebody has to proof to them that travelling, they can improve their personal/professional life!
Somebody has to build a chain of value able to provide solutions to potential problems and opportunities FROM the beginning to the END of the trip!!!
Somebody has to proof that Tourism is NOT something that just happens!
Somebody has to create International Routes able to improve the management of Tourists’ flow in the most convenient way to THEM and to US!!!
Somebody? #Touristologists!!!
The best minds in the best sector ever!!!
