STOP!

Some kind of news appears over and over. Just a couple of examples. Recently, it was Revo Hospitality. At the end of 2025, it was Sonder. Some managers love to let the communication and commercialization into the hands of other companies. They focus on growth gearing huge amount of money. What happens when some problem appears (That, believe me Touristologists…They will appear!!)? The end of the bubble! We need a different approach focused on profit and cash!
I said once, I say again Stop focusing on the service…Focus on the Segment!!!
Focus on segments where you (or them, Pro-Am remember?) can create GROUPS.
Then, send these groups to other enterprises that have occupancy problems (Yield Management, remember)?
Sonder is a good example of the consequences of focusing on the service and not in the segment! 
Sonder was a StartUp founded in 2014 aiming to provide the flexibility of Airbnb with the reliability of hotels brands which manage their hotels. It growths becoming a company with 180 hotels and 9,400 rooms…until  it had gone bankrupt.
The Business Model focused on service was to offer the freedom of apartments with the service of a Hotel (we study something similar with Bemate, Remember?). 
Another important point was to offer a seamless mobile experience …all at your fingertips!
All seems good until 2024 where some problems began to appear and looking for being more profitable, they make a deal with Marriot International. All good UNTIL you have to integrate the Technological scheme of an SartUp with the legacy system in the hotel industry (always two hands, Remember?)
“the failure highlights the challenges of integrating with legacy systems in the hotel industry, where technology and operations must align seamlessly to deliver value.”!

I tried to summarize OUR ideas with this Tweet! 

Do I have to say again that we have to define and try to seduce specialized segments defined by Chip Conley’s pyramid, Butterfly Strategy and Long Tail?
Do I have to say again that we have to control the chain of value (YES, copyologists…different Tourists…different chain of value!!!)?
Do I have to say again that you have to learn to code?
We need a new kind of Managers/Leaders! People able to visualize and implement new ways of increasing profitability for Tourism enterprises from INSIDE Tourism’s Business Models!!! 
People? Touristologists!!!
 

First People then, Technology!

As WE always say in OUR seminars, consultancy projects, Start-up meetings… Start with the transformation you will provide to the Tourists, their members of their International Community around the world and Inhabitants of the Tourists Destination (OR DestinationS, if we are dealing with an International Route) NOT with the Technology!
I love to present here in OUR blog some examples of OUR Touristologists changing the way we define, enjoy and manage OUR beloved sector. Today, I will provide an example hoping that YOU will improve it!
Travala is a very interesting enterprise based on Singapore (The world is OUR office, Touristologists!!!). They are crypto travel platform and, recently, they are promoting a MCP (Model Context Protocol). I am sure you remember, MCP allows different departments and enterprises to work as a single and intelligent systems (Which it sounds very Touristologistly to US!)

BUT…

For the moment, they do not offer the incredible features that WE love to practice in OUR classes when WE mix together Blockchain and AI

 

BUT…

They are thinking about do so in the future

“The company said it plans to expand the protocol beyond hotels to other travel products, including flights, and expects its Travala (AVA) loyalty token to support future Travel MCP use cases.”

Definitely, they need the best minds in the best sector ever!

We are NOT Technology sellers! We don’t visualize and implement the new technology or the fancier one. We prefer to use the right one!

We are NOT followers! We can use other people technology and ALSO we can create OUR own one!

We are Touristologists!!!

 

Writing Code…Applying Touristology!!!

I love to find similarities in the way WE visualize/implement New Technologies and how we manage our beloved sector.
In the previous post, I highlight the importance of going back to basics both in Coding and in Tourism!
Previously, we did the same talking about Artificial Intelligence and Tourism!
Every time that I get my hands dirty with code…The same ideas appear in my mind! Even on Sundays, Holydays, even with another mindset. I begin to find connections between Coding and OUR beloved Science. Damn it, I’m a Touristologist and….very proud of being one (I hope that you have the same feeling!!!)

In Coding…Learn to create your own Macros, Frameworks, AI models, MPC client and servers!
In Touristology… Learn to create your own chain of values and visualize and implement your Operations and Processes inside them!
-BUT…Jordi…Can we use other people Macros/Frameworks / AI models /MPC Servers? Can we use other people chain of value and Operations and Processes?
Of course, you can Touristologists!!! 
BUT… be sure, that you can write your own code! Otherwise, you won’t be practicing Vibe coding…you will develop a Dependency for coding!!!
I admire Miguel de Unamuno BUT I, strongly, believe that we have to invent! We have to code! We have to build and manage all the Chain of Value, especially for Specialized Segments ( Yes copyologists…different Tourists…different chain of value).        We have to provide support to the Tourists (and the members of their international community around the world) from the beginning to the end of the trip!

Be sure, that you can seduce your own Tourists! Otherwise, you don’t set up a sustainable and profitable enterprise/ Tourism Destination. You just create an enterprise that will depends on other people Tourists!!!
People love to choose just one option. Luckily, we have Ferrater I Mora in OUR Touristology’s framework. We don’t just choose one option, neither in Coding nor in Tourism. Generic Tourism OR Specialized one? BOTH (but, you know that we have a little bias for the specialized).
OOP (Object-Oriented Programming OR Functional Programming? Some people love to choose! But, for instance, Rust (and nowadays most of the languages…Java, Swift, C++…) love to combine OOP and Functional ideas. Classes with variables and methods to Traits (in Rust) Or Delegates (in Swift) or Interfaces (In Java). 
Talking about Rust… The first time, I learnt about Macros (Able to generate additional code at compile time that add additional features, for instance, allowing Structs to deal with JSON in WebServices) I just use them. BUT…when I went deeply (You know how much WE love to go deeper!!!) I see another interesting example. You have to use THEIR Macros IN THEIR WAY. Nothing wrong with that BUT… be sure, you can create your own MACROS!!! Your knowledge, your skills, your attitude will provide to choose the best option!
In the same way, in Tourism! You can use intermediaries and big Social Networking Sites (SnS), the new infomediary… to seduce generic Tourism. How will you use them? IN THEIR WAY! The way that provides profitability to the ones that build them!
They care about the sustainability in your Tourism Destination? About the happiness of the inhabitants? Of course! But in a second level (maybe third…fourth…) 
It is much better to build your own platform to sell anything (related to the trip or the motivation of the trip) to the community of specialized Tourists from the beginning to the end of the trip.
In this way, you not only will get Tourists loyalty. You also can create GROUPS and improve the business of local enterprise when they need to sell (Yield Management, remember?), you can also create International Routes… You can also…
Show to the world that Tourism can be Profitable and Sustainable BUT only if it is managed by Touristologists!!!
 

Please, listen to Touristologists before talking about Tourism!

Please, listen to Touristologists before talking about Tourism! Not only for respect to them (that they, definitely, deserve it, because they are the best minds in the best sector ever!) BUT also for yourself, in order to avoid  to be exposed your lack of knowledge about Travel Management!
Please, stop thinking, talking, writing… that ALL the Tourists are the same!
Please, stop thinking, talking, writing…that ALL use the same channels of Promotion and Distribution (you can call it the most popular search engine, the most popular social networking site, the most used OTA…Or the last Agentic AI using the latest MCP
As you know (because you hear me saying this often), in OUR classes, seminars, in-company training, sessions of mentoring star-ups, motivation of my own crew in OUR own enterprise….
Different Tourists means different chains of Value!!!
Different Tourists means different Servuction that WE have to provide, in a customized way, from the beginning to the end of the trip!
That means that you have to use (much better BUILD) the right Chain of Value! Manage ALL the trip! Open the door to new revenue streams related to Hybrid Experiences and International Routes!
How is possible that countries leaders in Tourism have experts in “everything_less_in_Tourism” saying that Tourism is not good for the Economy without taking into consideration…
What kind of Tourists they have
Who manage all the trip of these Tourists
Can you imagine someone saying that to build Smartphones in China is good (or bad) for its economy without explaining if they are just the factory of foreign enterprises OR if they create, communicate and distribute THEIR own smartphones?
Can you imagine someone saying that to build cars in China is good (or bad) for its economy without explain if they are just the factory of foreign enterprises OR if they create, communicate and distribute THEIR own cars?
CAN YOU???
Why people talk, write, teach, do consultancy… about Tourism without any experience whatsoever about Travel Management???
Please, listen to the people that know about OUR beloved sector!
PEOPLE?
TOURISTOLOGISTS!!!!

 

Improve Tourism Degree? Wrong question!

Some people spend their days criticizing our beloved Tourism Degree!
Highlighting that they have a lack of… or too much of…
WE prefer to spread different news! That you can use the knowledge from Tourism Management in order to improve other economic sectors and their related Universities Degrees!
Let’s pour waves of knowledge around!

For instance,
1) Chain of Value: All international companies/organizations have to manage an international ecosystem composed by enterprises from around the world. Who knows more than Touristologists how to do that?
2) Servuction: Nowadays, plenty of sectors of the economy use/seduce their customers to be an active member in the production of products/services (When was the last time that an employee of your financial entity makes a transfer for you? When was the last time that you dream your Customers creating content for you?)! Who better that Touristologists to visualize, implement and apply service recovery in those processes!
3) Yield /Revenue  Management: Nowadays, plenty of sectors want to create/manage exhibitions, trade shows, conferences… activities with those sentences... to sell now or your lose forever…you sell now and you can lose the opportunity to sell it later for a better profit! Who is better prepare than Touristologists to manage these events?
Yield / Revenue focused on increasing PROFITS!!!
Focus NOT only on the management of the current demand BUT ALSO to generate new ones!
4) New Technologies: 
Where is more necessary to convey TRUST that in a sector where the Customer has to deal with plenty of different organizations.
When is more necessary to provide SCALABILITY that in a sector hungry for customization in Real_Time?
When is more necessary UBIQUITY computing that in a sector where the Customer has a NEW environment HERE/NOW and all his/her life is in another place of the world?
Who is better prepare than Touristologists to visualize and implement the use New Technologies in Real scenarios?
In summary….
Do you need experts in international trade? You can count with Touristologists!!!
Do you need experts in Space/Time management? To sell NOW/HERE? Seducing to the customer to be an active member of your community? You can count with Touristologists!!!
Do you want to improve the knowledge of your University degree? You can count with Touristologists!!!

From BlockPAIN to BlockGAIN

I love to share my experiences both, as a developer and as entrepreneur (In a single word…as a Touristologists!!!) related to how to use new technologies to improve profitability and sustainability of Tourism enterprises/Destinations or any other sector related to Servuction. 

The other day, I was talking about one of our favorite Technologies…Blockchain and, as always, appeared an exceptional opportunities finder formulating this interesting question (meanwhile, the excuses finders where in another level…the low one!) 

- “Jordi, when do you recommend using Blockchain instead of a regular Data Base? 

- As our intellectual friend Ferrater I Mora love to say…It depends! 

1) If you want to improve the connection between the Website/Mobile_App/Virtual_Reality_App… of different enterprises allowing them to work as a single ecosystem ( You know how much we love Syndication!!!) and all the members of this chain of value TRUST each other then, a regular Data Base it is usually better to avoid the BlockPAIN (you will need more time and cost to create something that is similar to what you get using a regular Data Base) 

BUT… 

2) If you are able to visualize and implement the new and very exciting features that Blockchain can provide then, you must use Blockchain and pass from BlockPAIN to BlockGAIN!!! 

- “Jordi, do you mean the features that you always share with us? 

A) Sharing Identity with privacy: You can add new international members in the chain of value where the customers will get a customized Servuction only sharing the identity information needed in “this” specific transaction and for the time it is needed. 

B) Shared Ownership: The possibility of sharing the ownership of an asset/enterprise. It could be a percentage of the revenues of OUR Tourism enterprise! So, every time that the Tourists makes a reservation or seduce somebody (or a GROUP that He/She creates!) to appear in OUR enterprise or any chain of value member, automatically gets a percentage of profits in tokens format. All trustable, all fast, all in real-time! 

C) Customized Micro-payments in Real-Time. Using #NFT (nowadays, people prefer to call them Dynamic NFT) you/Tourists can create dynamic packages which personalize the Servuction during ALL the trip(s) in any company of the Chain of Value, depending on the moods of the Tourist and the people next to the customer in each moment, during the trip or at your enterprise OR in the Metaverse. Here you can enjoy a graphical summary…

Tourists could be (If they want!) sensors in movement (as Touristologistly, we love to say..IoT? Internet of Tourists!!!) We will know the Location/Proximity of the Tourists and members of their community. We will know their “Versions of Me”. We will know the Yield Management situation of local enterprises near to them using Kafka Streams (or any Stream Processing Software) using PUSH and PULL queries. 
It sounds to plenty of new revenue streams/gains for everyone, to me! 

I love to share my experiences in OUR seminars, in-company training or star-ups meetings in order to define (or redefine!) their (OUR???) business model!
I love to share them in OUR blog! 

The blog of the ones that felt in love with Touristology!!!

It is always a good moment to apply Touristology to any sector!

As you know, with the knowledge we got managing Tourism (#Servuction, #YieldManagement, #NewTechnologies…)
1) We can improve other sectors of the economy (Health, Education, Video Games…)
2) We can provide synergies with other sectors of the economy related to the motivation of #Travel of #Tourists whose we define, seduce and manage ALL the trip.
Let’s see if we can put an actual example of improving other sectors! 

The other day, I was watching the news in the national television of Catalonia. They explained that the owners of the pigs are NOT the farmers (80% are in this situation).

The pigs are provided from an external company (“Empresa Integradora”) which control and supply the pigs and also manage the enterprise which transform the pigs into food. The slaughterhouse. (“Escorxador” in my beautiful mother tongue!)

Excellent example of control of the Chain of Value!!!

Farmers of the world, you have to try to manage all the enterprises! You have to try to have a direct connection with your customers. Otherwise, other enterprises will try to do it for you, keeping the profit and letting the risk on your hands. In the same way, that big intermediaries in Tourism manage all the trip and for that reason keep most of the profit and none of the bad consequences (all Tourists at the same place/time, low profit and wages for local enterprises, unhappy inhabitants…).

We say to you the same, that we say to local enterprises and Tourism destinations!

1) Seduce your own Segments (Customers with different motivations, in this case, related to Food and Beverage)

2) Build your own customized services/products to them

3) Do the distribution yourself

The name of the game? My Own 1,2,3!

Prove to the world and to yourself that using Touristology’s knowledge you can increase the sustainability and profitability of any sector of the economy!

Don’t stop there!

Don’t focus on YOUR service/products. Let me clarify this once and for all… your business it is not ONLY to sell rooms, food and beverage and meeting spaces OR PIGS IN YOUR CASE. Your business is to satisfy your customer, providing what they need, when they need it, in the way they need it! In this way, the tourists/customers will choose you, as THE accommodation/Food provider, OR even better, as my-trusted-partner-in-all-I-need-during-this-trip. On the other hand, you will increase your profits. This is what Yield/Revenue Management is all about!!!

Definitely, don’t stop there! 

Build your own PLATFORM and try to seduce member of your segments from around the world!!!

In 19th century rich/powerful people controlled the land as a way to get profits and rents.

Then, the Industrial Revolution appears, and the powerful ones were the owners of the Capital (I mean, the owners of the production means, factories, machines…).

Nowadays, the power will be into the hands of the owners of platforms or digital ecosystems that customers use and TRUST.

Do you need land? I own it!

Do you need factories, machines…? I own them!

Do you need platform, digital ecosystem OR CHAIN OF VALUE giving support from the beginning to the end of the trip….? I own/manage it!

Farmers, Hoteliers, Tourism destinations using these platforms are like “proletariat” working for “bourgeois” and getting a low salary /profit.

Do you know the VERY GOOD NEWS??? The new reality that platform economy creates, that was almost impossible in land or factory economy? YOU can be a winner! Using your skills as a Touristologists, YOU can create your own platform to seduce specialized segments related to international communities which have necessities better satisfied during a trip. 

If you feel that this is your call… I’ll be here waiting for YOU!

 

Monoculture? Diversify?.....Lack of Touristology!!!

Lately, appear some people talking about the necessity to diversify from our beloved sector. To avoid be trapped in the monoculture of Tourism.
I shared my opinion in Twitter (Sorry, Elon!)

Synergies with other sectors of the economy? This is a competence that any Touristologists has carved into his/her mind!!!

Can you imagine a writer…saying that we have to diversify from reading??? …saying that ALL literature is the same????
Monoculture of Tourism??? If you look to the dictionary, Monoculture “the cultivation of a single crop in a given area” a question appears…Is it farming a monoculture??? Of course NOT!
The same with Tourism! YOUR problem is because you think that all the Tourists are the same!
As in farming, you have to select the best crop (Segment of Tourists) for your environment, resources and market conditions. 
Tourism is NOT a monoculture. To only “cultivate” mass Tourism which foreign enterprises managing all the trip and for that reason keeping most of the profit and none of the bad consequences (all Tourists at the same place/time, unhappy inhabitants)…IT IS a monoculture!
Diversify from Tourism? NO! 
Diversify from THIS kind of Tourism. Focus on specialized segments, inside of which you (or help them to help you, PRO-AM, remember?) can create GROUPS that will appear in local enterprises when is more convenient to them and to you (Yield Management, remember?).
Groups that love to be together even if some of the members are in your Tourism Destination and the others are around the world (Hybrid Experiences, remember?)
AND…

Who is able to detect, seduce, manage all the trip (providing opportunities to the Tourists, members of their international community around the world, local enterprises, inhabitants…) increasing the profitability and sustainability of Tourism?
Finally, a question that I LOVE to answer!!!
Touristologists! The best minds in the best sector ever!!!
Tourism is NOT a low add value sector!
Your vision of Tourism add low value!
Instead of saying that with the knowledge we got managing Tourism (#Servuction, #YieldManagement, #NewTechnologies…)
1) We can improve other sectors of the economy (Health, Education, Video Games…)
2) We can provide synergies with other sectors of the economy related to the motivation of #Travel of #Tourists whose we define, seduce and manage ALL the trip. #TravelManagement

Matthew effect AND building giants with feet of clay!

We love to CREATE and use AI! We are not afraid that it becomes conscious!  BUT…We have to be sure that we protect ourselves of two important setbacks.
First, The Matthew effect. We talked about Matthew effect here “The Matthew Effect refers to a pattern in which those who begin with advantage accumulate more advantage over time and those who begin with disadvantage become more disadvantaged over time (Dannefer, 1987; O’Rand, 1996). The result is ever-widening differences between the advantaged and disadvantaged.”
AI is an excellent example! The ones able to create their own models using their own data and supervised by their own people, will have an abundance. The others will create a dependency!
Do you want to be more specific?
Students with a solid framework will take the most of AI (BOTH creating and using it!)
Students with a weak framework…. They will lose even it!
Tourism Destinations/Enterprises with a solid management of the members of the chain of value will increase the effectiveness of their operations and processes inside THEIR chain of value.
Tourism Destinations/Enterprises without a solid management...they will just create another dependency! Like the one that they already have with big Touroperators, big infomediaries (OTAs, CRS...), big low cost aerolines (which they pay in order that they bring Tourists!!).
Nowadays, everybody talks about MCP (Model Control Protocol). MCP allowing different departments and enterprises to work as a single and intelligent system. It sounds very #Touristologistly to me! 
After the presentation of OpenAI practicing a little bit of Syndication mixing their AI with webservices from other companies and looking to become the leader of the attention ecosystem OR, as WE love to say to become a S3, as a way to control the chain of value the other setback appears! 

THIS AI It is a good example of a giant with feet of clay! For two powerful reasons:
First, the high investment and cost (both in money and environment issues) of creating it. Which make profitability and sustainability difficult to achieve.
Second, the relatively high percentage of wrong answers. You can ask it to Air Canada “AI promising discounts that weren’t applicable to a specific Tourists”
You can ask it to McDonald's where AI “adding erroneous items like butter packets or multiplying how many items were ordered.”
Recently, you can ask it to Deloitte and Touche  THIS AI “technically it is not lying, it simply doesn’t know what is real and what is not.”  “might have made some up…fictitious references…federal curt judgments”
Can you TRUST it for Travel Management?
Is AI an important technology for the future of our beloved sector? Of course, as it is Blockchain and Virtual_Augmented reality! They are the three technologies mixed in heaven to help us to provide opportunities to our Tourists, members of their community around the world, local enterprises and inhabitants!
BUT, we have to improve AI, we have to develop our models using our own data! Creating our own models verified by our own people and provided in a way that we can negotiate! 
At the end of the day, AI providers will be another member of the Chain of Value and we love to control/manage it, in order to increase the profitability and sustainability of OUR Tourism destinations/enterprises!
We prefer to build OUR giants based on international communities of Tourists then, to use AI to provide scalability in the customization of OUR Servuction processes.
We prefer to put PEOPLE (Tourists, inhabitants and Touristologists) as a powerful base!
We are Touristologists!!!  

Cybersecurity and IOT…. IOT? Internet Of Tourists!!!

This summer I have been reading, talking, getting my hands dirty on code with an old friend of my intellectual world….
You know, Touristologists! The world where WE love to mix together Touristology and new technologies!
I was reviewing the fundamental principles of Cybersecurity. 
How to “create” logs, stream them, analyze in Real_Time, react to some potential threats…
As always, enjoy reviewing fundamentals Touristologists! Otherwise, they will get rusty.  
By the way, it is very interesting to see how frameworks change and other still the same. 
Touristology’s principles is an excellent example of the last one (First specialized, then generic, Always two hands Business Model and Technological Scheme, GROUPS creation, International Routes, Hybrid Experiences….)! BUT…on the other hand, when WE began this OUR blog 15 years ago to get rusty it was a bad situation. Nowadays…WE love Rust and Cybersecurity also loves it!!!
Remember, Touristologists!!! Learn and adapt if it it’s necessary!!!
We can visualize and implement improvements in Cybersecurity’s principles using Artificial Intelligence and Stream Processing!
We can visualize and implement Cybersecurity in OUR beloved sector!!!
When is more important to provide Cybersecurity that when you are Travelling?
If the Tourists act as a sensor in movement detecting opportunities for their international community and providing solutions to local enterprises as we review here, we also have to be sure that security is provided! Cybersecurity for the Tourists, for the local enterprises and for the members of their international community around the world!

Keep learning!
Keep improving!!
keep dreaming in building the future of our beloved sector!!!

How to make miracles really happening in any Tourism Destination!

This summer I have been enjoying this podcast that awaken my intellectual curiosity! I love the music, the anchor (Enric Calpena), the guests… 

After listening THIS podcast, I wrote in Twitter (Sorry, Elon). The tweet is in Catalan, my beautiful mother tonge! It is a summarize of what I want to share with you in this post!

 They were talking about how was possible that Catalonia were one of the first to, successfully, adapt the industrialization of Europe in 1750-1850. Was it a miracle?
It seems that the key was the existence of small and medium size enterprises (SME) with knowledge of exportation and with presence and authority in local government
Can we apply, the same ideas TODAY in any Tourism Destination?
Touristologists of the world! Listen to your inner Touristology's voice!!!
The time has come to change the way you create, communicate and commercialize your tourism products or, at least, to reorganize the way you spend your budget…
Spend less on mass-media ads, saying that you are the best, less on tradeshows, less on … and more on Touristology! More on your people, the most important tourism resource in any destination!!!
We have to help to build an ecosystem of SME focused on International Specialized Segments which motivation to travel have to strongly related to the local enterprises and/or culture that we want to improve and preserve!
We have to be sure that these SME provide support and opportunities from the beginning to the end of the trip! This will be the source of new revenue streams like International Routes AND  Hybrid Experiences. 

We have to be sure, that these SME will be members and will have authority inside the government, instead of waiting that somebody, without real experience in Travel Management provide a new rule, a new tourism tax, a new red tape, a new “paper” about if a foreign infomediary is good for the local economy…
If you believe that local enterprises focused on Generic Tourism providing services to Tourists already here can build a sustainable and profitable #TourismDestination…well you can keep dreaming copyologists!
Meanwhile, consider that you are done a great job and...

Leaves your place to the future of Touristology!

Today 15 years ago…

Today 15 years ago... I began this OUR blog!

I said then and, Touristologistly, I repeat, today!

This is NOT my blog. It is the blog of the ones who fell in love with Touristology!!!

The ones that, strongly, believe that to travel can improve Tourists’ life (personal and professional) meanwhile improving the richness of Tourism destinations and take care of their culture and identity!

The ones able to visualize and implement how new technologies can improve the Operations and Processes of Tourism Enterprises!

The ones knowing how to make Tourism provide synergies with other sectors of the economy!

The ones that, proudly, claim that they are the best minds in the best sector ever!

Enjoy your Science!

Enjoy YOUR blog!!!

 

Be proud of being a Touristologists!!!

Is it bad to be a copyologist? No, it is just easier. I love to do easy /simple things when it is enough and the results are positive BUT what happens when the easy path increases the DARK SIDE of Tourism (OverTourism) and reduce the beautiful one (More profit for local enterprises, Higher salaries for Local Touristologists, Higher taxes’ revenues for Local Public services)...
- But Jordi...I just do what other people do!
That’s right! That is my point! You are a copyologist NOT a Touristologist.
As you don’t have a deep knowledge of OUR Science you do what everybody do!
Maslow, our favorite Psychologist, love to explain this with this sentence 
“If the only tool you have is a hammer every problem looks like a nail!”
You need a Touristologists to manage Tourism Destinations/Enterprises! Otherwise, copyologists will use their hammer…

We, as a Touristologists, love to highlight the potential benefits of Tourism for local economies! Of course, the Tourists is here now. BUT… the important thing is that He/She has contacts AROUND the world! 
The Tourists can seduce members of their international community to appear (Physically or Virtually, #Metaverse, Remember? ) in a local company with a low occupancy NOW (#YieldManagement, Remember?). Specially, if He/She is a member of a #SpecializedSegment!!!
The Tourists can provide Marketing Research about how to communicate and commercialize product/services from other sectors of the economy (Tourism providing synergies, remember?)
Even further, The Tourists can help us to communicate and commercialize becoming a product manager of them! 

The Tourists can be part of our enterprise in order to provide a better Servuction (#Travel2Earn, Remember?)
Somebody, has to define these Specialized Segments of Tourists
Somebody, has to create, communicate and commercialize our services to them!
Somebody has to proof to them that travelling, they can improve their personal/professional life!
Somebody has to build a chain of value able to provide solutions to potential problems and opportunities FROM the beginning to the END of the trip!!!
Somebody has to proof that Tourism is NOT something that just happens! 
Somebody has to create International Routes able to improve the management of Tourists’ flow in the most convenient way to THEM and to US!!!
Somebody? #Touristologists!!! 

The best minds in the best sector ever!!!

Holidays? We don’t take it!!!

Enjoy your Holidays, Touristologists!!! 
BUT…
Remember…

 

WE don’t take holidays, WE just travel around and abroad in order to know other markets, make international contacts, plan future business… AND use OUR frameworks! Otherwise, they will get rusty (well…if you love Rust) as I do, maybe it could be a boon and not a bane!!!) 
We love to find new Segments (new ways that through a trip the Tourists improve its personal/professional life). 
We love to find new members of the chain of value (YES! Different Segments, different chains of value!!!).
We love to find new synergies between OUR specialized Tourists and local enterprises related to their trip OR the Tourist’s motivation to travel! 
We love to say to simple minds, always saying that we have to diversify from Tourism that they have to increase the knowledge about our beloved Science (The Science of Travel!!!). They have to learn how to choose specialized Tourism and improve the revenues, wages and profits of ALL our economy!
We love to improve OUR COMPETENCES!!!
Competences to create the new disruptive Start-Up that will become a Scale-Up! In a new company OR inside an existing one (Entrepreneurship & Intrapreneurship). 
Do that, thinking that the world is OUR office!
Do that forgetting about if you need knowledge and skills relate to Arts or Sciences.
Remember, one of OUR favorite attitudes… Whatever it takes!!!
AND when things get a little bit complicated (THAT THEY WILL BE!!!)…We don’t get problems…we have challenges!
WE LOVE TOURISTOLOGY!!!

 

Adapt…Change… BUT keep your Touristology’s principles!!!

When I added Neovim to my developer toolbox, I installed nvim-tree. I was looking for something similar to the development environment I was used to. 

 

Then, one day I learn about oil.nvim allowing you to explore and edit your filesystem in a buffer! I never look back to tree again!!! 

Nowadays, I use Neovim and still use others IDE.

Adapting to new technologies is quite similar to managing Tourism Enterprises/Destinations. It is very important to keep your mind open! AND remember that Strategies and Tactics that work in one environment doesn’t work in others.
What work with one technology could not work with another one!
What works with Generic/Mass Tourism, it doesn’t work with Specialized ones!
We can go deeper (We love to go deeper, remember?) 
What works for a specialized segment could not work for another one OR what work for this group inside one specialized segment can’t work for another group even if they are of the same segment!!!
Using THIS long tail in this way…use this kind of Pro-Am to create groups, to offer this kind of extra services from competitors/collaborators with Yield Management problems.

It was, so easy, for a segment of motorcycle enthusiast  to find the key value to seduce them to appear in our hotel! Above everything else, they want a place where they can park their motorbikes with the possibility to fix any mechanical problems. Forget about special food and beverage, special activities… the key add value… take care of the motorbike!
It was easy, to seduce one of the members to create a group and communicate and commercialize to them to appear in a day that we have a low occupancy (Yield Management, remember???) Forget about discounts and/or increasing your presence in generic central reservations systems, OTA or social networking sites… We are wave managers we always look for new waves (you can call them waves; you can call them segments!!!)
If you want to seduce women to travel alone as gutsywomentravel successfully is doing, it is a little bit difficult to find how to add value BUT if you go deeper and focus on mother and daughter trips then, it is very clear…Anything that improve their relationship!!!
Luckily, Touristology’s principles still work!
Generic/ Mass Tourism focus on price
Specialized Tourism focus on value!
Different kind of Tourists…Different chain of value
First specialized THEN, generic!!!!
Touristologists! Adapt…Change…BUT keep following OUR Touristology’s principles!
It could be interesting to have Tourists from an external provider!!! BUT remember!!! Be sure, that most of the Tourists that you have are seduced by your own people!!!

Don´t be Simple!!!

Don’t diversify from Tourism!
Learn how IN TOURISM you can increase the revenues and profits of your local enterprises!
Learn how to create synergies with other sectors of your economy!!
Learn Touristology!!!
If Specialized Segments can provide new revenue streams (Yield Management to OTHER companies with low occupancy, International Routes...) as we learned here...
If Specialized Segments allow more effective and cheaper promotion and distribution (Long Tail)...
WHY most of the Tourism destinations/enterprises choose generic Tourism through BIG intermediaries that get most of the profit and none of the problems. To be specific, all Tourists at the same place/time.
OverTourism?  Lack of Touristology!!!
WHY?
Because, some people, prefer the simple things!
Don’t diversify from Tourism!
Increase your knowledge about it!!!
Opportunities4Touristologists!!!

Why do some students(?) prefer to get OUR knowledge in Spanish or Catalan?
Because it is simpler!
Why when I go around Catalonia, Spain, Europe, South America, around the entire world I always get the same attitude?
- Jordi, first let’s focus on generic Tourism then, we can focus on specialized one!
- Jordi, first let’s focus on local Tourism then we can focus on international one!
WHY? Because it is simpler!
Touristologists! Remember one of OUR favorite Touristology’s principles: First specialized Tourism then, generic/mass Tourism. That we talked about  Here And Here!
If you ONLY practice generic and local Tourism, will you get the skills, the knowledge, the contacts to be successful in International and Specialized one?
Keep dreaming!
Don’t be simple! 

Become a Touristologists!!!