Improve Tourism Degree? Wrong question!

Some people spend their days criticizing our beloved Tourism Degree!
Highlighting that they have a lack of… or too much of…
WE prefer to spread different news! That you can use the knowledge from Tourism Management in order to improve other economic sectors and their related Universities Degrees!
Let’s pour waves of knowledge around!

For instance,
1) Chain of Value: All international companies/organizations have to manage an international ecosystem composed by enterprises from around the world. Who knows more than Touristologists how to do that?
2) Servuction: Nowadays, plenty of sectors of the economy use/seduce their customers to be an active member in the production of products/services (When was the last time that an employee of your financial entity makes a transfer for you? When was the last time that you dream your Customers creating content for you?)! Who better that Touristologists to visualize, implement and apply service recovery in those processes!
3) Yield /Revenue  Management: Nowadays, plenty of sectors want to create/manage exhibitions, trade shows, conferences… activities with those sentences... to sell now or your lose forever…you sell now and you can lose the opportunity to sell it later for a better profit! Who is better prepare than Touristologists to manage these events?
Yield / Revenue focused on increasing PROFITS!!!
Focus NOT only on the management of the current demand BUT ALSO to generate new ones!
4) New Technologies: 
Where is more necessary to convey TRUST that in a sector where the Customer has to deal with plenty of different organizations.
When is more necessary to provide SCALABILITY that in a sector hungry for customization in Real_Time?
When is more necessary UBIQUITY computing that in a sector where the Customer has a NEW environment HERE/NOW and all his/her life is in another place of the world?
Who is better prepare than Touristologists to visualize and implement the use New Technologies in Real scenarios?
In summary….
Do you need experts in international trade? You can count with Touristologists!!!
Do you need experts in Space/Time management? To sell NOW/HERE? Seducing to the customer to be an active member of your community? You can count with Touristologists!!!
Do you want to improve the knowledge of your University degree? You can count with Touristologists!!!

Metaverse a failure? THIS AI a winner? Lack of vision!!!

All my life I have experienced on firsthand the necessity of learning to code! 

In 1991, I was working with a start-up creating an ERP for the Apple ecosystem. It was/is very difficult to be a Product Manager if you don’t understand code! 

The same happened when Internet appear… I had to learn Java AND review my mathematics notes (and above anything else… to take a lot of tea with several Mathematics gurus!) in order to fully understand Neural Networks and Intelligent Systems.
In the same way, to visualize and implement technological solutions to our beloved sector:
1) You have to know Travel Management. Otherwise, you end up only promoting your Tourism Destination and waiting for others to bring THEIR Tourists!
2) You have to know how technology works. Otherwise, you end up using other people software and creating a dependency!
I always try to convey this vision to the future of Touristology (Always two hands, remember?)
When some people talk about Tourism and new technologies, sometimes they make obvious this lack of vision!
- The Metaverse was not important. THIS Artificial Intelligence will change everything!
THIS AI won’t change everything! It just makes possible to render and put together tokens (words, expressions, symbols…) very fast and sometimes wrong (10-15%) using the technology that we have today.
On the other hand, The Metaverse offers a very interesting opportunity to increase the profitability and sustainability of our beloved sector providing Hybrid Experiences! Breaking Space/Time prison!!!

We love to talk about this kind of Technology in OUR blog! Here, we make an homage to Mark Weiser that, long time ago, coined the word “Ubiquitous Computing”, that increase the connection between people and their environment HERE/NOW and Around_The_World/At_Any_Time.  When is this connection more necessary than when you are travelling?  
You can call it Metaverse, Ubiquitous Computing or Spatial Computing… you know, our lack of attention for people having strong arguments around names is legendary! We prefer to focus on visualize and implement New Technologies to increase profitability and sustainability in Tourism!
Just remember, Touristologists!
The Metaverse is not a “Thing” is not a “Definition” ...
It is the process of manage, in a more efficient way, Space/Time. And We, as a Touristologists, are masters and commanders of the tools that Touristology provides in order to manage Space/Time: Servuction, Yield Management…
BUT this feature is not possible with the rendering ways and chips that actually, we have.
What will happen when somebody develop powerful chips?
What will happen when we develop new mathematics ways of rendering?
What will happen when advances in Quantum Computing allow to connect two scenes faster of the speed of light no matter how far apart, they are in space. For instance using ENTANGLEMENT, as we explain here

Hybrid experiences in the Metaverse?
It is a classic. It is a trip inside a trip. You can enjoy a few examples here.
Time to begin creating, communicating and commercializing #HybridExperiences where #Tourists will be in one Tourism Destination and other members of their #SpecializedSegment around the world! Trips inside other trips!
Anyway, what is crystal clear is that for a REAL change using New Technologies in our beloved sector, you can’t TRUST in big corporations focused on short term profitability (willing to change its name for something similar to the Metaverse and stooping the investment a few years later!). We have to TRUST the knowledge, the skills, the attitudes of people loving to mix together New Technologies and Tourism! We need to build a community! We need to visualize and create the “Linux” of Operating Systems, the “Liferay” of Portals, the “Godot” of Games Engines… of the Metaverse!
Be aware. Be prepared, Touristologists!!! The Metaverse is coming. AI will be improved for more intelligent and powerful architectures. Blockchain will evolve from BlockPAIN to BlockGAIN and WE will change forever the way we define, enjoy and manage Tourism (and any other sector related to Servuction and Yield Management!
As sure as Touristology is a Science!