Jun 1, 2025

Adapt…Change… BUT keep your Touristology’s principles!!!

When I added Neovim to my developer toolbox, I installed nvim-tree. I was looking for something similar to the development environment I was used to. 
 


Then, one day I learn about oil.nvim allowing you to explore and edit your filesystem in a buffer! I never look back to tree again!!! 
Nowadays, I use Neovim and still use others IDE.
Adapting to new technologies is quite similar to managing Tourism Enterprises/Destinations. It is very important to keep your mind open! AND remember that Strategies and Tactics that work in one environment doesn’t work in others.
What work with one technology could not work with another one!
What works with Generic/Mass Tourism, it doesn’t work with Specialized ones!
We can go deeper (We love to go deeper, remember?) 
What works for a specialized segment could not work for another one OR what work for this group inside one specialized segment can’t work for another group even if they are of the same segment!!!
Using THIS long tail in this way…use this kind of Pro-Am to create groups, to offer this kind of extra services from competitors/collaborators with Yield Management problems.
It was, so easy, for a segment of motorcycle enthusiast  to find the key value to seduce them to appear in our hotel! Above everything else, they want a place where they can park their motorbikes with the possibility to fix any mechanical problems. Forget about special food and beverage, special activities… the key add value… take care of the motorbike!
It was easy, to seduce one of the members to create a group and communicate and commercialize to them to appear in a day that we have a low occupancy (Yield Management, remember???) Forget about discounts and/or increasing your presence in generic central reservations systems, OTA or social networking sites… We are wave managers we always look for new waves (you can call them waves; you can call them segments!!!)
If you want to seduce women to travel alone as gutsywomentravel successfully is doing, it is a little bit difficult to find how to add value BUT if you go deeper and focus on mother and daughter trips then, it is very clear…Anything that improve their relationship!!!
Luckily, Touristology’s principles still work!
Generic/ Mass Tourism focus on price
Specialized Tourism focus on value!
Different kind of Tourists…Different chain of value
First specialized THEN, generic!!!!
Touristologists! Adapt…Change…BUT keep following OUR Touristology’s principles!
It could be interesting to have Tourists from an external provider!!! BUT remember!!! Be sure, that most of the Tourists that you have are seduced by your own people!!!

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