Holidays? We don’t take it!!!

Enjoy your Holidays, Touristologists!!! 
BUT…
Remember…

 

WE don’t take holidays, WE just travel around and abroad in order to know other markets, make international contacts, plan future business… AND use OUR frameworks! Otherwise, they will get rusty (well…if you love Rust) as I do, maybe it could be a boon and not a bane!!!) 
We love to find new Segments (new ways that through a trip the Tourists improve its personal/professional life). 
We love to find new members of the chain of value (YES! Different Segments, different chains of value!!!).
We love to find new synergies between OUR specialized Tourists and local enterprises related to their trip OR the Tourist’s motivation to travel! 
We love to say to simple minds, always saying that we have to diversify from Tourism that they have to increase the knowledge about our beloved Science (The Science of Travel!!!). They have to learn how to choose specialized Tourism and improve the revenues, wages and profits of ALL our economy!
We love to improve OUR COMPETENCES!!!
Competences to create the new disruptive Start-Up that will become a Scale-Up! In a new company OR inside an existing one (Entrepreneurship & Intrapreneurship). 
Do that, thinking that the world is OUR office!
Do that forgetting about if you need knowledge and skills relate to Arts or Sciences.
Remember, one of OUR favorite attitudes… Whatever it takes!!!
AND when things get a little bit complicated (THAT THEY WILL BE!!!)…We don’t get problems…we have challenges!
WE LOVE TOURISTOLOGY!!!

 

Adapt…Change… BUT keep your Touristology’s principles!!!

When I added Neovim to my developer toolbox, I installed nvim-tree. I was looking for something similar to the development environment I was used to. 

 

Then, one day I learn about oil.nvim allowing you to explore and edit your filesystem in a buffer! I never look back to tree again!!! 

Nowadays, I use Neovim and still use others IDE.

Adapting to new technologies is quite similar to managing Tourism Enterprises/Destinations. It is very important to keep your mind open! AND remember that Strategies and Tactics that work in one environment doesn’t work in others.
What work with one technology could not work with another one!
What works with Generic/Mass Tourism, it doesn’t work with Specialized ones!
We can go deeper (We love to go deeper, remember?) 
What works for a specialized segment could not work for another one OR what work for this group inside one specialized segment can’t work for another group even if they are of the same segment!!!
Using THIS long tail in this way…use this kind of Pro-Am to create groups, to offer this kind of extra services from competitors/collaborators with Yield Management problems.

It was, so easy, for a segment of motorcycle enthusiast  to find the key value to seduce them to appear in our hotel! Above everything else, they want a place where they can park their motorbikes with the possibility to fix any mechanical problems. Forget about special food and beverage, special activities… the key add value… take care of the motorbike!
It was easy, to seduce one of the members to create a group and communicate and commercialize to them to appear in a day that we have a low occupancy (Yield Management, remember???) Forget about discounts and/or increasing your presence in generic central reservations systems, OTA or social networking sites… We are wave managers we always look for new waves (you can call them waves; you can call them segments!!!)
If you want to seduce women to travel alone as gutsywomentravel successfully is doing, it is a little bit difficult to find how to add value BUT if you go deeper and focus on mother and daughter trips then, it is very clear…Anything that improve their relationship!!!
Luckily, Touristology’s principles still work!
Generic/ Mass Tourism focus on price
Specialized Tourism focus on value!
Different kind of Tourists…Different chain of value
First specialized THEN, generic!!!!
Touristologists! Adapt…Change…BUT keep following OUR Touristology’s principles!
It could be interesting to have Tourists from an external provider!!! BUT remember!!! Be sure, that most of the Tourists that you have are seduced by your own people!!!

Don´t be Simple!!!

Don’t diversify from Tourism!
Learn how IN TOURISM you can increase the revenues and profits of your local enterprises!
Learn how to create synergies with other sectors of your economy!!
Learn Touristology!!!
If Specialized Segments can provide new revenue streams (Yield Management to OTHER companies with low occupancy, International Routes...) as we learned here...
If Specialized Segments allow more effective and cheaper promotion and distribution (Long Tail)...
WHY most of the Tourism destinations/enterprises choose generic Tourism through BIG intermediaries that get most of the profit and none of the problems. To be specific, all Tourists at the same place/time.
OverTourism?  Lack of Touristology!!!
WHY?
Because, some people, prefer the simple things!
Don’t diversify from Tourism!
Increase your knowledge about it!!!
Opportunities4Touristologists!!!

Why do some students(?) prefer to get OUR knowledge in Spanish or Catalan?
Because it is simpler!
Why when I go around Catalonia, Spain, Europe, South America, around the entire world I always get the same attitude?
- Jordi, first let’s focus on generic Tourism then, we can focus on specialized one!
- Jordi, first let’s focus on local Tourism then we can focus on international one!
WHY? Because it is simpler!
Touristologists! Remember one of OUR favorite Touristology’s principles: First specialized Tourism then, generic/mass Tourism. That we talked about  Here And Here!
If you ONLY practice generic and local Tourism, will you get the skills, the knowledge, the contacts to be successful in International and Specialized one?
Keep dreaming!
Don’t be simple! 

Become a Touristologists!!!

Yield Management and Stream Processing!!!

We are Touristologists!

We help Tourists improve their personal/professional life, providing solutions and opportunities from the beginning to the end of the trip!

We know that Tourists are a kind of wave (The Word Wide Wave!!!) that we can manage, start new ones, reduce, compensate… when it is more convenient to them and to us! 

We are Wave Managers!

In order to do that, we have to use the most suitable technology! We love to use Data Bases from all the members of the chain of value using Web Services. We love to analyze this data in order to customize the Servuction process.

BUT in order to improve our Yield Management processes, we have to use Streams Processing.

What is the main difference between Marketing and Yield Management? 

Why Stream Processing is more suitable than Web Services? I will give to you a gift (well…it is a GIF) that hope it clarify any doubts! 

Spoiler “Stream Processing is like a database engine for Real-Time”

Here, we mentioned Java as a perfect language for Stream processing. Today, we also use Rust BUT…

Remember Touristologists!!! It is NOT about the car (programming language) it is all about the drivers, able to apply Stream Processing providing opportunities to OUR Tourists and members of their international community from the beginning to the end of the trip.

Do we need to say that these opportunities will be also a source of new streams (pun intended!) for local enterprises? Specially, if we can seduce OUR Tourists to create GROUPS of other Tourists (Here/Now) and member of their community (At_Any_Place/At_Any_moment) to appear NOW that a local enterprise have a problem of low occupancy. We love Yield Management!!! Specially, if the other enterprises provide a customized Servuction to OUR Tourists and pay a commission to us!!!

We love Hybrid Experiences in the Metaverse!!!

These groups will be a kind of waves that we will be able to manage/seduce with the knowledge that we will get about what is going on in Real-Time!

We have to be able to get this wave of events from different sources, enrich, combine, transform, filter, validate...them and use this knowledge in order to manage the waves of Tourists we will seduce to visit our Tourism Destination or Enterprise rigth here, right now!

We need to embrace the World Wide Wave of real time data and events. We need to embrace Streams processing! Interesting time for mixing new Technologies and Tourism! Interesting times for Touristologists!!!

These Event-Driven Applications can improve the operations and processes of any Tourism Enterprise or Destination. 

BUT… 

You will need people able to visualize, implement and manage them.

People? Wave Managers of Tourists and Data? 

Touristologists!!!

FOMO? JOMO!!!

Touristologists! Do you ever have the feeling of FOMO?
Fear of Missing Out?
Be sure, that you choose right what to miss out!
Forget about the popular post in the most popular Social Networking Site!
Forget about the most cited papers in the academic world!
Forget about people talking about Blockchain only mentioning how to invest in Crypto!
Forget about people talking about AI and explain how to use OTHER people models!
Forget about people talking about the Metaverse and only wish to visit/create OTHER worlds!
You can JOMO this!  Joy of Missing Out!
Joy of keeping your attention in the special’s ones!
The ones that create their own SnS in order to provide whatever a Tourists and his/her international community need Before, During and After the Trip!
The ones that use Blockchain in order to connect, in a trustable way, all the members of the chain of value! The ones increasing privacy only sharing the specific information for each transaction. The ones sharing the profits, in real time, based on the desires and rights of each member of the community. The ones, designing DynamicNFT to customize the Servuction and how to get points and rewards in Loyalty Programs 2.0!
The ones that create their own models of AI based on their own data and verified by their own people!!!
The ones able to visualize how the Metaverse can provide Hybrid Experiences joining together people (Tourists, Inhabitants) HERE/NOW and members of their specialized community Around the World / At any time!!! 

Breaking Space/Time prison!
The ones showing their knowledge about Operations and Processes of Tourism Destinations/Enterprises and how to improve them with New Technologies.

The name of them? Touristologists!!! 

The best minds in the best sector ever!!!

AND…above anything else, FOMO the latest post in OUR blog! The blog of the ones that felt in love with #Touristology!!!

Touristologists…. Definitely…Learn2Code!!!

We love AI!

We enjoy talking about the similarity between how we manage AI and Tourism (basically, using other people’s technologies/Depending on other people’s Tourists VERSUS developing our own technology/Defining and seducing our own specialized segments)
Furthermore, Artificial Intelligence is one of the three technologies mixed in heaven, (Blockchain, Artificial Intelligence and Augmented/Virtual Reality) to provide Trustfulness, Scalability and Ubiquity, allowing us to break space/time prison!
You can call it the Metaverse, Internet3D, Spatial Computing, Web254…We don’t care about names. We care about providing profitability and sustainability to Tourism and any other sector related to Servuction (Health, Education, Gaming…)!
Nowadays, that some people (some of them because they want to sell THEIR services, some of them because they want YOU to become dependent! Some of them without any technological idea about AI, some of them…) say that thanks to AI we don’t need to learn to code… AI will code for us!
We, strongly, claim!
Touristologists…. Definitely…Learn2Code!!!
Please, remember Matthew effect! “The Matthew Effect refers to a pattern in which those who begin with advantage accumulate more advantage over time and those who begin with disadvantage become more disadvantaged over time (Dannefer, 1987; O’Rand, 1996). The result is ever-widening differences between the advantaged and disadvantaged.”
AI is an excellent example! The ones able to create their own models using their own data and supervised by their own people, will have an abundance.
The others will create a dependency!
It is time to remember those who said…Don’t’ learn to drive…AI will drive for YOU!
In 2025 “Companies will need to prove the application, safety and ease of use of autonomous systems. If they fail to win over potential users, self-driving cars will remain parked.”
So…Learn to drive to get the control when AI is unable to do it!
In a similar way…Learn to code to get new perspectives, to CREATE the new, new thing!

Even Anthropic, the developer of the conversational AI assistant Claude, doesn’t want prospective new hires using AI assistants in their applications, regardless of whether they’re in Marketing or Engineering.
We are at the beginning of AI getting a little bit of common sense BUT, we will need experts able to create this new AI! And to do that YOU will need to learn to code!
Roger Penrose famously said that human consciousness in non-algorithmic. So, it is not possible to modeled it by a conventional digital computer… maybe using a quantum one?.
Neural Networks can model the conscious side of our mind (of course with limitations. Please, read, Kurt Gödel’s incompleteness theorem and the marvelous book “Gödel, Escher, Bach: an Eternal Golden Braid”. Curiously this book together with “1984” by George Orwell and “Brave New World” by Aldous Huxley  have more meaning TODAY than ever!), maybe Quantum Computing can model the subconscious one!
We will also need Psychology! As you know, to me, the best Psychologist of the world is my wife! Then, you can pay attention to Maslow. Then to Chip Conley the first that take the ideas of Maslow and apply them to Hotels and Tourism.
So, we need to try to combine multiple approaches. For that reason, we have to create teams of people from different Sciences! Welcome to the Consilient world!
We like to define ourselves as a Consilient thinkers 

We need more consilient thinkers to advance further in AI development!

 

Which is the biggest difference between AI and Humans?

So far, AI just COPY.

We are able to CREATE.

BUT…To create we have to code and be sure that AI doesn’t make any mistake…Keep the spirit up!

By the way…Use Neovim!!! It is more than a text editor (thanks to the LSP protocol). It will help you to be closer to machine’s heart and soul!!!

By the way... Above anything else...

Love, passionately, Touristology!!!

Servuction + Yield Management = Profitability

As I said in the previous post, 33 years ago I began to learn and practice our beloved Science… Touristology!
My first company training for a Tourism Enterprise? A 5 start hotel in Barcelona!
The topic? Yield Management!
I didn’t know about this technique/art at this time, luckily the dynamic duo provide me an enlightening introduction to it that I was able to mix together with my knowledge about Marketing, Finance and New Technologies!
It was love at first sight!
As we talked in this post, Yield Management uses almost all the things that awake/arouse my intellectual curiosity.
Can Servuction (the great idea of Pierre Eiglier) be related to Yield Management?
I am, absolutely, sure that you remember that Servuction means the participation of the customer in ALL the 4P’s of Marketing (Product / Price/ Promotion /Place). 

No customer, no service, no Yield to Manage!
BUT… we can go deeper in this connection, as I try to represent in this slide:

If you have the knowledge, skills, attitudes to seduce a specialized segment of Tourists using a customized Servuction. You can also seduce one of them to create GROUPS (as you know, “GROUPS” is another word carved into OUR minds) to get a new service in your enterprise OR IN ANY OTHER ONE related to the trip OR the motivation of travel of YOUR Tourists!
Of course, if this Enterprise…
1) It is willing to customized the Servuction to the desires of your Tourists.
2) It agrees to pay a commission to you.
3) In exchange that you send the Group in a date that they have a low occupancy. THE NAME OF THE GAME? Yield Management!
So, you provide a solution to other enterprises.
You provide customized services to your Tourists
And you get a commission!
Excellent example of the WIN2WIN expression!
We are Touristologists!
We focus on creating, communicating and commercializing high value services, in order to get profitability and sustainability for all the members of the chain of value!
 

I want 33 more! At least!!!

Today, 33 years ago… I began my transformation into a Touristologists builder!
Today, I feel more important than ever to create the best minds for the best sector ever!
In order to be in the fight, at least other 33 years, this is the present that I ask to the Three Wizard Kings.
“Gods, grant me the serenity to accept the things I cannot change,
Courage to change the things I can,
And wisdom to know the difference.”
Serenity, Courage and Wisdom… those are real gifts!
Some people believe that in 2025 I am just an old dog… YES! But still learning new tricks!

Age is not a limitation! My happiness, my passion, my vocation is from within. I’m not immune to external events it is just that I have been in worse places and circumstances and there is an eternal truth: whoever resists wins!
I still want to be a Touristologists! What about you?
I still want to revolutionize our lovely sector! What about you?
I still want to make clear than Touristology is a science! What about you?            

                 THE BEST IS YET TO COME!!!