We need Touristologists!!!

When I began teaching Tourism (31 years ago!). Nobody wanted to be a teacher of our beloved Science! It was considered a low level grade for some “visionaries”.
Nowadays, it is even worse…
Teachers in Tourism explaining generic concepts and, at the end, providing examples of Hotels…
Teachers in Tourism declaring that Tourism is bad for Tourism Destinations!
Can you imagine Philosophers saying that Philosophy is bad for human beings???
As we say in Catalan (my beautiful mother tongue) “Deu n’hi doret!!”
Today, I have enjoyed this article 
“The traveller departs confident that she will come back with the same basic interests, political beliefs, and living arrangements. Travel is a boomerang. It drops you right where you started.”
Interesting! BUT… You must try Specialized Tourism!!! What you describe is NOT Tourism. It is a KIND of Tourism (Generic Tourism).
“Tourists are less likely to borrow from their hosts than their hosts are from them, thus precipitating a chain of change in the host community. We go to experience a change, but end up inflicting change on others”.
Again, you describe a close package using big intermediaries that, usually, control Generic Tourism!
Try to visualize Specialized Tourism where local enterprises define and seduce international travelers. Trying to create, communicate and commercialize international routes AND hybrid experiences connecting Tourists HERE/NOW with members of their community AROUND_THE_WORLD/AT_ANYTIME!!!
You can be well educated, write wonderful sentences, know a lot about Philosophy and…
Unknowing the difference between Generic and Specialized Tourism!
Unknowing that Tourism is good for your Tourism destination ONLY if it is properly managed!
Thinking that all the Tourists are equal! 

We need more experts in Travel Management than critics without solutions!!!
We need experts in how Tourism can create synergies with other sectors of the economy (Industrial Tourism, Business, International students… are excellent examples)

We need #Touristologists!!!
Do you want to become one?
I will HERE/NOW or ANYWHERE/AT_ANYTIME waiting for you!!!
 

International Routes? I just want to sell my Enterprise/Tourism Destination!!!

Lately, I have seen some interesting ads related to international routes.
As you know, to be able to visualize and successfully implement international routes is one of the positive consequences of building an international community of a specialized segment and to have the skills of managing all the chain of value related to the trip.
The last example was a Master about Campsites Management
The other was a Master for Hotel Management
I, strongly, believe that these two examples of international routes are a very good way to increase the competitivity and sustainability of the Enterprises who create, communicate and commercialize them.
Sustainability? YES!
if you have international specialized Tourists in an international route enjoying a transformative experience, you become a magnet for any person/enterprise willing to learn about this community, to hire some of the members, to do some marketing research…..
And YES! This transformative experience can become a Hybrid one, between Tourists/Inhabitants HERE/NOW and members of their community AROUND_THE_WORLD/AT_ANYTIME…
Will these courses focus on Touristology’s principles? I hope so!

Remember, Touristologists!
1) Fist Specialized then, Generic/Mass Tourism
2) Give support in all the #ChainOfValue
3) Propose #InternationalRoutes
4) Propose #HybridExperiencies with #Tourists/Locals Here/Now and members of their community Around_The_World/At_Anytime in order to increase #Profitability and #Sustanibility 

At the end of the day, where is better to apply a little bit of #Metaverse…breaking Space/Time prison and improving the #Servuction’s process that in #Education, #Tourism, #Health, #VideoGaming…?
Definitely...
#Opportunities4Touristologists!!! 

BOTH to participate in these International/Hybrid Experiences and, above all else to create, communicate and commercialize them!
A) As a travelers, they can practice a little bit of #Travel2Earn showing to the world the power of IoT.
IoT? Internet of TOURISTS!!!
They can be a good example of Tourists enjoying the trip and also sending customized /syndicated and Pro-amized 3 C’s to any member of THEIR community!!! To Local, professional enterprises... To relatives, colleagues!!!
They can be classified as the most intelligent sensor on earth willing to provide a service to THEIR community while earn a living through micropayments in Non Fungible Tokens format sharing travel experiences, sharing opportunities to improve the professional/personal life of their relatives and members of their community.

B) As a creators… well nothing better than to show you an illuminating example that a bunch of excellent Touristologists exposed in OUR class!
They explain how one University (in this case, Tecnocampus) can use the power of the #Metaverse to break Space/Time and seduce students from other countries to study here AND then (or at the same time) enjoy an international route at several universities around the world.
As they love Yield Management, they know that when you have a low occupancy and a low booking pace, you have to diversify. So, they provided examples of young students but also examples of new segments…
Single dads willing to study in the university with their young kids.
Dreamers of creating new start-ups willing to travel and get international contacts and new members for the team (Marketers, Developers….)
Young people over 50, followers of the “lifelong learning” philosophy!
Here you have a taste of their project:

If you have any doubt… don’t ask me!
Ask any of my Touristologists, they are the best minds working in the best sector ever!!!
I love to use Tourism to create synergies with any other sector!
I love Touristology!!!