Ferrater Mora was a well know Catalan Philosopher one
of his famous ideas can be summarized in this way “extremes are not for situating
yourself they are for knowing your situation” I love to use this idea when I
introduce frameworks to my Touristologists.
For
instance, Top-Down versus Bottom-up approach you can put them at the extremes
and see your situation in a lot of topics.
We can
apply this in Touristology as we saw in this post
or in Web-Engineering as we discussed here.
Yes Jordi,
BUT… How on earth is this useful for a revenue manager?
You must be kidding me! Just remember Abraham Maslow saying "if all you have is a hammer,
everything looks like a nail"
So, Web
Scraping is an useful tool and I can provide thousands of examples!
For
instance… Wait a moment! I think it will better the other way around!!!
YOU provide
YOUR examples and I will grade them and then I will provide mine!
OK, OK, I
will provide a few clues, deal?
My example
1….
Go to your
competitor’s web site. Remember you only have competitors if they appear in the
mind of your customer. The new segment, new strategic triangle idea, remember?
Go to Data
Aggregators, On-line Travel Agencies… and get their prices.
Learn if
they are doing any kind of opacity or customization with the prices…
With all
this information… get knowledge…. make a wiser decision!!!
I LOVE
TOURISTOLOGY!!!!
My example
2…
Wait a
moment, can you use the same approach in order to value my/your/their on-line
reputation? In order to know what my customers (or potential customers) are
saying about my hotel and the competitors.
Which
website will you choose (epinions? tripadvisor?... You name it!)
There is an
evolving and very interesting methodology to classify opinions both objective
and subjective. It is called sentiment analysis.
You can see and example here.
You also can enjoy Semantic Web for tourism enterprises made easy in this
video as I tweeted...
With all
this information… get knowledge…. Make a wiser decision!!!
I LOVE
TOURISTOLOGY!!!!
Clear
enough? I hope so! Because you’re the future of Touristology!!!
Nice article.Thanks for sharing your idea.I am web scraper and doing web scraping since last 6 years. Here is my website to look at : http://prowebscraping.com
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