Both concepts, The Metaverse and the Chain of Value are very important in Touristology’s principles.
Both concepts, ESPECIALLY when we talk about SPECIALIZED Tourism, have to be created and BUILT. Otherwise, you will end up using other people’s Metaverse AND/OR chain of value that, usually, is what it happens in GENERIC TOURISM!
When you use other people Metaverse/Chain of value…
They will send THEIR Tourists when is more convenient to them, without taking into consideration any carrying capacity issues.
They will offer to them THEIR hybrid experiences. They will get most of the profit.
They will impose to you their commercial and technological conditions… wake up!
Increase the number of Specialized Tourists (the ones willing to improve their personal/professional life through a trip) visiting your Tourism Destination (or enterprise) through the chain of value you create and build.
Define your own segments based on Psychographics! Forget about demographics (Age, country of origin…)
Then, inside this Chain of value, build your own Metaverse, in order to provide solutions from the beginning to the end of the trip. In order to provide your hybrid experiences before, during and after the trip.
Be sure, that you proof to YOUR Tourists that using YOUR Metaverse they will get a transformative Hybrid Experience with the potential to improve the lives of the Tourists, inhabitants, local enterprises and members of their specialized community around the world!
