As, usually, happens in OUR seminars, in-company training or start-up meetings in order to define (or redefine!) their business model, the intelligent answer begins with ... It depends on...
What is THE important thing to remain competitive, get profits for local enterprises, good salaries for local Touristologists and happy inhabitants?
To become a solutions provider for any problem that the Tourist has from the beginning to the end of the trip!
To control/manage the chain of value: All the enterprises/organizations that the Tourist has to deal with from the beginning to the end of the trip.
They can do that defining a specialized segment, building their own community and then, offering customized 3C’s (Content, Commerce and Community). What is known in Touristology as My own 1,2,3. Then, they can sell ANYTHING to this community: International routes, services from potential competitors (that won’t be competitors anymore... they will become collaborators!). Then, they can sell access to this community to other enterprises/organizations (Looking for hiring the most adequate human resources, trying to seduce them with interesting and customized offers, willing to practice marketing research...).
So... Can Blockchain technology help Tourism Enterprises/Destination to get these features?
Of course! As all My Touristologists know you can use different technologies to provide these features.
You can use Web Services or Web Scraping as we discuss here
What is THE important thing to remain competitive, get profits for local enterprises, good salaries for local Touristologists and happy inhabitants?
To become a solutions provider for any problem that the Tourist has from the beginning to the end of the trip!
To control/manage the chain of value: All the enterprises/organizations that the Tourist has to deal with from the beginning to the end of the trip.
They can do that defining a specialized segment, building their own community and then, offering customized 3C’s (Content, Commerce and Community). What is known in Touristology as My own 1,2,3. Then, they can sell ANYTHING to this community: International routes, services from potential competitors (that won’t be competitors anymore... they will become collaborators!). Then, they can sell access to this community to other enterprises/organizations (Looking for hiring the most adequate human resources, trying to seduce them with interesting and customized offers, willing to practice marketing research...).
So... Can Blockchain technology help Tourism Enterprises/Destination to get these features?
Of course! As all My Touristologists know you can use different technologies to provide these features.
You can use Web Services or Web Scraping as we discuss here
Of course, you can also use Blockchain! But not because it is the flavor of the month! Blockchain brings TRUST to the game. Trust to know the identity of the Tourist and the members of the chain of value.
Trust to know that you only share the information that you need for “this” specific transaction with “this” specific member of the chain of value.
Trust that the process will be carry out as it was planned thanks to Smart Contracts (or Chaincode).
Trust that payments will be secured...
This is possible because, at the end of the day, all the members of the chain of value use the same or similar “Data Base”
It is important to have a clear vision of the business model that you want to implement!
It is important to know the pros and cons of all the technologies (Web Services, Web Scraping, Blockchain... you-name-it!!!).
It is important to know how to mix together “these” technologies in order to improve the operations and processes of Tourism Enterprises/Destination and help them to become more profitable!
Then you can begin the Third Wave of Internet that I try to summarize with this picture...
Trust to know that you only share the information that you need for “this” specific transaction with “this” specific member of the chain of value.
Trust that the process will be carry out as it was planned thanks to Smart Contracts (or Chaincode).
Trust that payments will be secured...
This is possible because, at the end of the day, all the members of the chain of value use the same or similar “Data Base”
It is important to have a clear vision of the business model that you want to implement!
It is important to know the pros and cons of all the technologies (Web Services, Web Scraping, Blockchain... you-name-it!!!).
It is important to know how to mix together “these” technologies in order to improve the operations and processes of Tourism Enterprises/Destination and help them to become more profitable!
Then you can begin the Third Wave of Internet that I try to summarize with this picture...
You don’t go to websites/mobile apps... you don’t get everything and put it in a website/mobile app... You live in Internet and see right here right know anything that you need! Fast, Customized, Trustful!!!
But Jordi! This is difficult! Of course, for that reason, you will need to talk to any of my Touristologists! They are the best minds working on the best sector ever!!!
