Sep 30, 2015

Smartcities? Smartspaces? Smartareas?...SMARTChainofValue!




This summer I was playing around two potential-to-be-disruptive-topics. The first one was about BLE technology.The second was about graph databases.
It wasn’t until the middle of august that I realized that they were strongly connected!
Destiny, luck, serendipity, Touristology’s voice talking to me???
Ibeacons appeared on my radar not so long ago. I shared with you a video in twitter
With this message “iBeacon with privacy and Versions of Me… Success!!! Without them…. a nightmare!!!! Geo-location at its best!!!”
Then, google make its own movement with Eddystone

I find very interesting the vision that they share in this website.
“The number of smart devices is going to explode, and the assumption that each new device will require its own application just isn't realistic. We need a system that lets anyone interact with any device at any time. ”….” Once any smart device can have a web address, the overhead of a dedicated app is no longer required for simple interactions. The Physical Web approach unlocks use cases that would never be practical if a dedicated app were required:
A cat collar can let you call to find the owner
A bus can tell you its next stop
A parking meters can pay in the cloud
Any store, no matter how small, can offer an online experience when you walk in
A shared car service can broadcast a signup page, allowing you to immediately drive away Industrial equipment can offer diagnostics”
What about using a Graph Data Base?
Can beacons be aggregated because they have been connected with THIS Tourist / On this trip?
Can beacons be aggregated because they have been connected with THIS Version of Me?
Can People /Organizations be aggregated because they have been connected with THIS  Tourist / on this trip?
Ibeacons /eddystone in your hotel? In your Tourism destination? Of course! But, you know me… As with almost anything… use/put them through all your chain of value!
As Touristologistly, we always say “We have to achieve that all departments work as a single organization and our chains of value working as a single enterprise”
We saw and interesting evolution in the Property Management System’s field and its slow transformation from a PMS to a CVMS here
So, to summarize….
Smartcities? Smartspaces? Smartareas?... SMARTChainofValue!
I love Touristology’s games!!!

Sep 4, 2015

SPECIALIZED TOURISM. Why is it so difficult to understand?



When Touristologists talk about specialized tourism, we are talking about the highest level of specialization… the best one! 
In the first tier, you have generic/mass tourism. No segmentation whatsoever and with price as the main demand driver!
In the second tier, you have specialized offer: Adventures Tourism, Sports Tourism, Family tourism, Sky Tourism, Cultural Tourism… Leisure Tourism, Business Tourism… No clear identification of the segment is provided. Their users/evangelists still believe we live in FORD Model T times!!!! "You can have any color as long as it's black.“ 1909

Finally, in the last tier, you have specialized Tourism focuses ON PEOPLE!!! ON TOURISTS NOT tourism typologies! We are TOURISTOLOGISTS! We focus on seducing tourists conveying the benefits that travelling brings to human beings!!!  We find segments around the world. Segments with necessities that will be better satisfied during a trip (international contacts/experiences, a boost of creativity, bonding experiences for professional or family groups…). SEGMENTS! NOT Dr. Frankensteins experiments!!!!

1) Going to this tourism destination, Hotel... is like an ego shower (Chip Conley called it Identity refreshment

“We are not boutique hoteliers; we are in the business of identity refreshment.” This is why people fall in love with our hotels – it refreshes their identity. In that space, they are the best version of themselves.

2) Community power/Easy group creation: Plenty of things to talk about with people like me or complementary to me OR the ones that can help me…

Nothing wrong with tourism destination or services focused on price. Nothing wrong with tourism destination or services focused on tourism typologies BUT, if you really want to specialize… choose the top tier!